What does a keratin treatment do?
A keratin treatment is a smoothing service. A professional formula is applied to the hair, then sealed in with the heat of a flat iron. The result is hair that looks smoother and shinier and has less frizz. Many people find their blow-dry is faster and their hair is easier to manage on humid days.
It is not a perm or a relaxer. The aim is softer, smoother, more manageable hair, not a dramatic change in texture. How much it relaxes waves or curls depends on your hair, which is one reason the consultation matters.
Why is keratin so popular in South Florida?
Humidity is hard on hair. Moisture in the air makes many hair types swell and frizz, so a smooth morning blow-dry can puff up by lunchtime. A keratin treatment helps hair stay smoother and makes it easier to style in that weather. Smoother hair also reflects more light, so it tends to look shinier.
For everyday habits that help, read humidity and frizz tips for South Florida.
Is a keratin treatment right for my hair?
The free consultation decides. Esther looks at your texture, your color history and the condition of your ends, and asks how you style your hair now. She will tell you honestly if keratin is a good fit, or if another option, such as a new cut or a Kérastase treatment, would serve you better. Keratin often suits:
- Hair that frizzes in humidity even after a blow-dry
- Thick or coarse hair that takes a long time to dry and smooth
- Wavy hair that you usually wear straight
- Anyone who wants easier mornings and fewer battles with the brush
How much does a keratin treatment cost in Palm Beach?
Esther's Brazilian keratin treatment is $300, and it includes after-care shampoo and conditioner to use at home. Prices depend on hair length and volume, so very long or very thick hair, or hair with a long color history, can change the final price. The free consultation gives you the exact quote before anything starts. Text Esther at 561-631-6462 for a free consultation.
How should I care for my hair after keratin?
Follow the instructions Esther gives you for the first days, including when to wash for the first time. After that, smoothing results last best with gentle care:
- Use the after-care shampoo and conditioner that come with your treatment.
- In the first days, keep hair loose and dry as Esther advises, and skip tight ponytails, clips and hats that leave dents.
- Rinse with fresh water after the ocean or the pool.
- Use a heat protectant and moderate heat when you style.
- Wash a little less often if your hair allows, since results soften gradually with washing.
Can I color my hair and get keratin too?
Yes, and Esther plans the order with you. Color and smoothing both work on the hair, so timing matters. Tell her about any recent color, highlights or glaze when you text. She uses L'Oréal INOA ammonia-free color and finishes color with a glaze for mirror shine, and she will plan both services so they work together. Learn about ammonia-free INOA color.
Questions clients ask
How long does a keratin treatment last?
Results fade gradually rather than all at once. How long they last depends on your hair, how often you wash it, the products you use and how much sun, salt and chlorine it sees. Esther can give you a realistic idea for your own hair at the consultation.
Is a Brazilian keratin treatment the same as a Brazilian blowout?
People often use the two names for the same kind of smoothing service. On Esther's menu it is called the Brazilian keratin treatment, $300, with after-care shampoo and conditioner included. Bring any questions about the process to your free consultation.
Will keratin make my hair look flat?
Hair usually looks smoother and sleeker, and some people notice a little less volume at first. Esther considers your hair's thickness and the look you like before recommending it. If you have fine hair and want lift, she may suggest a different approach, such as a volume blow-dry.
Can I swim after a keratin treatment?
Once the first days have passed and you have washed your hair as directed, you can enjoy the pool and the beach. Rinse with fresh water afterward, then use your after-care shampoo and conditioner to keep hair feeling smooth.